Three local Drug and Alcohol Prevention Coalitions join forces to encourage communities to “Celebrate” WNY
This first of its kind collaboration promotes healthy communities this summer
Three local Drug-Free Community (DFC) Coalitions; Alden Substance Abuse Prevention Coalition, FOCUS; For Our Community Unity & Support (Lancaster/Depew), and ITAC- It Takes A Community Drug and Alcohol Prevention Coalition (Elma, Marilla, and Wales) have joined forces to create a strong underage drinking messaging campaign.
This joint campaign message is one of a celebration of our communities and sends a positive message- ‘thank you for not serving minors during June, July, and August, a season typically of many celebrations.
This is the first time that 3 Coalitions in 6 local neighboring towns and 2 counties have partnered together and included businesses, and parents in an underage drinking messaging campaign. Pizzerias and grocery stores in our targeted areas will receive 4×6 stickers to adhere to pizza boxes and take out containers, 20 families in each community- (60 total) were recruited to display lawn signs- and a total of 6 billboards in the Towns of Alden, Lancaster and Elma will post the same message throughout the summer months. All messaging materials display the same image and message.
The Coalitions targeted underage drinking since alcohol is the drug of choice for most young people. Statistics point to the fact that alcohol is used by more young people than tobacco or illicit drugs.