More than 75 years of collective retail experience was represented at the October 12th holiday retail marketing panel presented by the Greater East Aurora Chamber of Commerce at the Roycroft Campus Power House to help local retailers work toward a successful 2017 Christmas holiday shopping season!
This event came about as a result of feedback from local retailers on how to better take advantage of the holiday shopping season and more importantly how to carry that momentum over to the first quarter of 2018 when retail sales slow down.
The 5 panelists: Kelly LoTempio, Information Officer for the Buffalo area SBA; Don Vidler, Vidler’s 5&10; Sandy Gingerich, Marilla Country Store; Antoinette Grote, Operations Manager, TJ Maxx and Jen Reisdorf, The Bookworm provided valuable information to the 25 attendees as discussion was facilitated by Victoria Sturman, Bright & Brainy Creative Marketing.
Feedback and ideas from those in attendance also added to the value of ideas exchanged.
Attendees will receive an outline of the information shared to incorporate in their holiday planning.