Greater East Aurora Chamber of Commerce Launches A Blog for Members

The Greater East Aurora Chamber of Commerce is launching a blog to help its members share information and stay connected during this challenging time.

“Several of our members have reached out to us asking the Chamber to provide this benefit and we are very excited to now be able to offer this opportunity on our website,! We look forward to seeing the interesting information our members want to share.”

“It’s our goal to provide as much engagement, connection, and promotion for our members as possible and to help them remain viable during and after the Coronavirus pandemic,” said  Victoria Sturman, Associate Director – Membership & Special Events.

The blog will be called The Principles of Greatness.

Blogging is an easy way to share business expertise with the greater community and to stay connected. And while coming up with topics could be difficult, the Chamber can help with that as well.

Member businesses are invited to submit blog articles to Chamber via email (

The articles must be 500 to 900 words and should focus on business advice and/or tips,  answer a common question, or offer advice on how to solve problems.

The article can mention services/products a business or organization offers, but the majority should focus on industry expertise.

The Chamber will also be posting articles to the blog, including current information about Covid-19, the SBA & CARES Act loans, as well as benefits being offered to members. There will also how-to articles on blogging, social media, and marketing tips to help keep your business in front of customers during this challenging time.

The Chamber’s goal is to post ONE Chamber Member blog per week. This may change, however, depending on the number of submissions. Each Chamber member may submit a blog article once per quarter (ever four months).

The Chamber will have discretion regarding what blogs are posted and will edit submissions for grammar, punctuation, and length.

Blogs should be submitted as Word Document to the Chamber via email. Members can also submit photos and logos to go along with their blog articles. These should be in high-resolution jpeg formats.

If you are a Chamber Member and would like to submit a blog, but have questions, please contact Victoria Sturman at

Greater East Aurora Chamber Presenting Sexual Harassment Prevention Training

The Greater East Aurora Chamber will be hosting monthly training seminars in partnership with Schroder Joseph & Associates regarding the New York State Department of Labor mandate that requires all employees to go through a sexual harassment prevention training each year.

The Chamber is providing these seminars to help local employers meet this obligation and will enable employers to keep current employees and new hires compliant with the mandate.

Each employee will receive a certificate upon satisfactory completion of the course.

Each session must have a minimum enrollment of 10 employees which can be comprised of multiple employers.

The cost is $20 per Chamber member employee and $40 for each non-member employee.

Currently scheduled dates are: Monday, October 21, 3-4:30pm and Friday, November 1, 9-10:30am at the Southside Commerce Center Auditorium, 300 Gleed Avenue, East Aurora.

Advanced registration is required.

For further information contact the Chamber office at 652-8444.


More than 75 years of collective retail experience was represented at the October 12th holiday retail marketing panel presented by the Greater East Aurora Chamber of Commerce at the Roycroft Campus Power House to help local retailers work toward a successful 2017 Christmas holiday shopping season!

This event came about as a result of feedback from local retailers on how to better take advantage of the holiday shopping season and more importantly how to carry that momentum over to the first quarter of 2018 when retail sales slow down.

The 5 panelists: Kelly LoTempio, Information Officer for the Buffalo area SBA; Don Vidler, Vidler’s 5&10; Sandy Gingerich, Marilla Country Store; Antoinette Grote, Operations Manager, TJ Maxx and Jen Reisdorf, The Bookworm provided valuable information to the 25 attendees as discussion was facilitated by Victoria Sturman, Bright & Brainy Creative Marketing.

Feedback and ideas from those in attendance also added to the value of ideas exchanged.

Attendees will receive an outline of the information shared to incorporate in their holiday planning.


Chamber Invites Local Retailers To Hear Holiday Marketing Ideas!



The Greater East Aurora Chamber of Commerce, in its continuing effort to support local businesses, will be hosting a retail peer panel to provide local retailers and restaurants an opportunity to exchange marketing ideas to help bolster their Christmas holiday sales and work to carry that momentum well into the first quarter of 2018. This will help small businesses maintain their viability at a time that is typically slow during that portion of the calendar year.

The event will take place Thursday, October 12th, 8am to 9:30am at the Roycroft Campus Power House/Visitor Center first floor Assembly Room.

The panelists are experienced in the retail industry and will help to kick start discussion with the audience on holiday marketing. The group will be facilitated by Victoria Sturman of Bright & Brainy Creative Marketing and panelists will include Don Vidler, Vidler’s 5&10; Sandy Grunzweig, Marilla Country Store; Jen Reisdorf, The Bookworm; Kelly LoTempio, Small Business Administration and a TJMaxx representative.

Participants will receive a copy of all the discussion points and ideas generated during the meeting.

There is no cost and the program is open to members and non-members. Representatives of business sectors other than retail are also invited to attend.

Please contact the Chamber at 652-8444 or to make a reservation.

NYS Paid Family Leave Act Seminar


On June 22nd the Chamber hosted a seminar on the upcoming NYS Paid Family Leave Act presented by Bene-Care.

This mandate which goes into effect January 1, 2018 will impact all businesses.

Jonelle Marchese and the staff from Bene-Care did a great job in rolling out information on this legislation discussing what businesses need to know and prepare for as we get closer to that January 1st date.

25 businesses attended the first meeting. With the positive feedback we received and with the need to inform all businesses, we will be presenting another seminar on this topic on Tuesday, September 12th, 10am at the Southside Commerce Center Auditorium, 300 Gleed Avenue.

There is no charge for GEACC members and a $10 cost for non-members.

We do require RSVP’s so we can insure our presenters and host can accommodate us in proper fashion. 652-8444 or

So get this date in your calendar now so you can be ready when this legislation goes into effect.

Also, below is a testimonial not only on the quality of the June 22nd presentation but also on the value the Chamber brings in offering these and other educational opportunities.


“Just wanted to thank the Chamber for the extremely beneficial meeting that they arranged this morning with Bene Care. To me, this is the type of “value-added” information that pays for a chamber membership by itself. And it’s not one of the public things the chamber promotes, but one of the behind-the-scenes activities that is extremely important to any business.”

Don Vidler, Vidler’s 5&10


Chamber Seeking Award Nominations

The Greater East Aurora Chamber of Commerce is seeking nominations in various categories for their 72nd Annual Business Recognition Awards, Tuesday, September 26th at the Roycroft Inn.

These awards recognize significant contributions to the Greater East Aurora community by businesses, organizations and individuals.

Categories and criteria include:

  • “SHOWCASE AWARD” – A Chamber member business that has shown growth in sales or employment and/or has made a significant contribution to their industry and/or has had an impact on the local Greater East Aurora economy.
  • “HAPPENING AWARD” – An organization holding an annual event in Greater East Aurora that draws a significant audience, promotes the area and has a positive impact on local businesses.
  • “JOURNEY AWARD” – A member business, organization or individual that has played a key role in promoting tourism in Greater East Aurora and/or works as a partner with other local businesses to promote local tourism and/or is a “role model” in the hospitality industry, i.e. customer service, cross promotion, etc.
  • “EXCELLENCE IN SERVICE AWARD” – An employee of a member business that exemplifies the highest degree of customer service.
  • “VISIONARY AWARD” – A Greater East Aurora business, school, association or individual that promotes student preparation for the workplace by acting as an advocate for workforce development issues, career technology education and the skilled trades and/or plays an active role in partnering with other businesses and schools in supporting career exploration activities, i.e. internships, business tours, mock employment interviews or support of employability portfolios.
  • “CIVICS AWARD” – An individual(s) who has contributed significant support to a Greater East Aurora not-for-profit or service club for the betterment of the GEA community and its residents.
  • “LEGENDS AWARD” – Representing the Chamber’s Hall of Fame induction that features an individual, business or organization that has had a long standing impact of 50 years or more on the GEA community.

Event Title and Supporting Sponsors include Bene-Care, Fisher-Price, Benderson Development, Bank of Holland, Bright & Brainy Creative Marketing, Marilla Country Store, Surdej Web Solutions, Aurora Audiology & Speech Associates, Aurora Optometric Group, Comfort Funeral Home, Independent Nursing Care, Moog, M&T Bank

Nominations and a brief explanation in support of the nomination are due to the Chamber office at 652 Main St., by Monday, August 14th. For further information or questions contact the Chamber office at 652-8444.

East Aurora’s annual Street Festival & Sidewalk Sale returns on July 29

The Greater East Aurora Chamber of Commerce’s 48th annual Street Festival & Sidewalk Sale will take place from 9 a.m. to 4 p.m. Saturday, July 29, along Main Street in the heart of the Village of East Aurora. The event will feature local vendors, plenty of activities for kids and families, food and entertainment, Chalk Walk Murals, Operation Kids and much more!

Opening festivities will include the National Anthem at 9:45 a.m. with the American Legion Post #362 Color Guard. Other highlights will include the popular Chalk Walk Murals sponsored by the Town of Aurora Recreation Department from 10 a.m. to 1 p.m., a West Herr Buick GMC, West Herr Cadillac new car display from 9 a.m. to 4 p.m. at TNT Oil Change, Holland NASCAR Race Car display from 9 a.m. to 2 p.m., and DJ entertainment from 9:30 a.m. to 4 p.m.

Other highlights include “Toys From the Attic,” a Fisher-Price Collectors Club show and sale in the Masonic Lodge on Main Street from 9 a.m. to 3 p.m.; a performance by the Rince Na Tiarna Irish Dancers at 10:30 a.m.; Kempo Martial Arts Academy demonstration at 11:30 a.m.; Hoffman School of Dance performance at 12:30 p.m.; and a “Crescendo” Barbershop Quartet performance at 2 p.m.

Guests can visit tomorrow’s business owners from 10 a.m. to 2 p.m. at the Operation Kids tent. This educational program for young entrepreneurs is sponsored by University Pediatric Dentistry at Toytown. Supporting sponsors include Astronics Corporation, Bright & Brainy Creative Marketing, Fisher-Price, Hartford Badges, Hidden Valley Animal Adventure, Tops Friendly Markets, West Herr New York Buick GMC and West Herr New York Cadillac.

The East Aurora Street Festival & Sidewalk Sale is presented by West Herr Buick GMC and West Herr Cadillac. Supporting sponsors include Buffalo Spree, Hometown Entertainment Group, Liberty Mutual Insurance, Sahlen Sports Park and Seneca Health Care Center.

Plenty of free public parking is available behind many of the Main Street businesses. For more information, please call 652-8444 or visit You can also follow the Greater East Aurora Chamber of Commerce on Facebook for frequent updates.

William Fichtner’s Movie “Cold Brook” Recruiting Local Extras

Actor William Fichtner (The Lone Ranger, The Perfect Storm, Black Hawk Down) from Cheektowaga, New York, will make his Directorial debut with Cold Brook, scheduled for WNY production this summer in Buffalo and East Aurora.

The film stars Fichtner, along with Kim Coates (Sons of Anarchy, Black Hawk Down, Resident Evil: Afterlife) and Harold Perrineau (Zero Dark Thirty, 28 Days Later, Lost).

Fichtner says, “Cold Brook” tells the story of two ordinary guys in a small town who embark on an extraordinary adventure. It’s a story about coming home; something everyone, everywhere has an innate desire to do”.

The film’s original screenplay was written by William Fichtner and Cain DeVore.

Local filming in East Aurora will begin mid-July.

Fichtner would love to have area residents involved as extras.

The scenes being shot in East Aurora take place in the area of Main St.

There will be two bar scenes with approximately 30 extras needed. They must be adults, 18 years and older.

Another scene will be in a coffee shop. For that scene they are looking for 5 extras.

Anyone interested in being an extra should email In the email they need to include their name, contact information (please specify in the subject line if you are from East Aurora) and a recent picture.  The production team will respond with additional information.

For additional information contact the Greater East Aurora Chamber at 652-8444.