More than 75 years of collective retail experience was represented at the October 12th holiday retail marketing panel presented by the Greater East Aurora Chamber of Commerce at the Roycroft Campus Power House to help local retailers work toward a successful 2017 Christmas holiday shopping season!

This event came about as a result of feedback from local retailers on how to better take advantage of the holiday shopping season and more importantly how to carry that momentum over to the first quarter of 2018 when retail sales slow down.

The 5 panelists: Kelly LoTempio, Information Officer for the Buffalo area SBA; Don Vidler, Vidler’s 5&10; Sandy Gingerich, Marilla Country Store; Antoinette Grote, Operations Manager, TJ Maxx and Jen Reisdorf, The Bookworm provided valuable information to the 25 attendees as discussion was facilitated by Victoria Sturman, Bright & Brainy Creative Marketing.

Feedback and ideas from those in attendance also added to the value of ideas exchanged.

Attendees will receive an outline of the information shared to incorporate in their holiday planning.


Urban Design to Host Chamber Business After-Hours



Urban Design Expanded – After Dark will be hosting a Greater East Aurora Chamber of Commerce Business After Hours event on Thursday, October 12th from 5:30 to 7:30pm at their 261 Mill Road location in the Village of East Aurora.

In addition to having a great location, food and wine we will also have as a guest, Tim Clark, Commissioner of the Buffalo Niagara Film Office (BNFO), discussing recent and upcoming film activity in the Buffalo area and relating some stories about his work with the BNFO.

Members are invited to join us for the networking opportunities and fun.

There is no cost but reservations are required.

Please contact the Chamber office at 652-8444 or

Chamber Invites Local Retailers To Hear Holiday Marketing Ideas!



The Greater East Aurora Chamber of Commerce, in its continuing effort to support local businesses, will be hosting a retail peer panel to provide local retailers and restaurants an opportunity to exchange marketing ideas to help bolster their Christmas holiday sales and work to carry that momentum well into the first quarter of 2018. This will help small businesses maintain their viability at a time that is typically slow during that portion of the calendar year.

The event will take place Thursday, October 12th, 8am to 9:30am at the Roycroft Campus Power House/Visitor Center first floor Assembly Room.

The panelists are experienced in the retail industry and will help to kick start discussion with the audience on holiday marketing. The group will be facilitated by Victoria Sturman of Bright & Brainy Creative Marketing and panelists will include Don Vidler, Vidler’s 5&10; Sandy Grunzweig, Marilla Country Store; Jen Reisdorf, The Bookworm; Kelly LoTempio, Small Business Administration and a TJMaxx representative.

Participants will receive a copy of all the discussion points and ideas generated during the meeting.

There is no cost and the program is open to members and non-members. Representatives of business sectors other than retail are also invited to attend.

Please contact the Chamber at 652-8444 or to make a reservation.

William Fichtner’s Movie “Cold Brook” Recruiting Local Extras

Actor William Fichtner (The Lone Ranger, The Perfect Storm, Black Hawk Down) from Cheektowaga, New York, will make his Directorial debut with Cold Brook, scheduled for WNY production this summer in Buffalo and East Aurora.

The film stars Fichtner, along with Kim Coates (Sons of Anarchy, Black Hawk Down, Resident Evil: Afterlife) and Harold Perrineau (Zero Dark Thirty, 28 Days Later, Lost).

Fichtner says, “Cold Brook” tells the story of two ordinary guys in a small town who embark on an extraordinary adventure. It’s a story about coming home; something everyone, everywhere has an innate desire to do”.

The film’s original screenplay was written by William Fichtner and Cain DeVore.

Local filming in East Aurora will begin mid-July.

Fichtner would love to have area residents involved as extras.

The scenes being shot in East Aurora take place in the area of Main St.

There will be two bar scenes with approximately 30 extras needed. They must be adults, 18 years and older.

Another scene will be in a coffee shop. For that scene they are looking for 5 extras.

Anyone interested in being an extra should email In the email they need to include their name, contact information (please specify in the subject line if you are from East Aurora) and a recent picture.  The production team will respond with additional information.

For additional information contact the Greater East Aurora Chamber at 652-8444.