The Greater East Aurora Chamber of Commerce (GEACC) will be moving its 51st Annual Street Festival & Sidewalk Sale online this year as a result of the COVID-19 pandemic.
The sale, normally held the last Saturday in July along Main Street in East Aurora, will now take place virtually from Thursday, July 23 through Saturday, July 25.
This decision to cancel the live event and move it online was not made lightly. The Chamber realizes the importance of this event to so many members and other businesses in the community and we felt it necessary to carry through with an event that would help our business community and let people throughout WNY know that they can still support our local businesses.
The Chamber reached out several times to survey past vendors on their thoughts regarding the sale. While many wanted to participate in a live sale early on, it soon became evident this was not going to be a possibility as the one day-event event draws thousands of people to the village at one time.
Knowing this, the Chamber’s Board of Directors decided the Street Festival & Sidewalk Sale could not move forward as normal due to public safety concerns, social distancing requirements, and orders regulating large public gatherings.
“The festival has always generated tremendous business for the members and vendors who participate, so the decision to revise this year’s format was not taken lightly,” said Sandy Grunzweig, President of the GEACC Board of Directors. “After reviewing input and discussing at length, the Board of Directors made the difficult decision to move to an online format in 2020 and empowered a talented committee to develop exciting plans for this year’s event. The Chamber is working hard to ensure that participants get a positive return on their investment in supporting the 2020 online Festival.”
The Chamber will hold the extended virtual festival – which will feature vendors and entertainment – on Facebook and will also utilize its website: www.eanycc.com.
Attendees of the regular sale can visit some of their favorite vendors online through the Chamber’s Facebook page. People can visit the Street Festival & Sidewalk Sale Facebook event page – which is still being developed and will be linked to the Chamber’s Main Facebook page – anytime during the weeks leading up to the sale as well as during the sale itself. The Chamber will be posting a list of vendors who are participating and will be promoting them on Facebook (as well as its website) throughout the sale. Links to the vendor Facebook pages and websites will be provided as well as the schedule of vendors who are doing “live” events and/or sales via their social media.
The Chamber will also be providing entertainment via live and recorded performances on its Facebook page as well as give out door prizes to people who visit the page regularly during the three-day sale.
Chamber Executive Director Gary Grote said, “We know this event will not have the same results as our typical Street Festival & Sidewalk Sale but we felt it was very important for us to provide an alternative avenue for our business community to generate sales and promote themselves. The online option, over an extended period, will be an affordable, exciting tool in hopefully reaching a new market that our businesses haven’t been able to access before.”
Vendor registration for Chamber Members Only is open now through June 22.
Non-Member Vendor registration will open on June 23.
All vendors may register online and pay online through the Chamber’s website or mail a registration form to the Chamber. The deadline for registration is July 9.
Spots in our virtual sale are limited. Register today!
Sponsorships for this reimagined event are also available. For more information, please contact the chamber at (716) 652-8444 or EAChamber@eanycc.com